Brand Color Extractor

What is Brand Color Extractor?

Brand Color Extractor is a free online tool that automatically analyzes and extracts key colors from logos, CI images, product photos, and other brand assets. Beyond simple color extraction, it intelligently classifies each color by importance and role into Primary, Secondary, and Accent categories.

Whether you’re a designer, marketer, or developer, you can instantly create a professional brand color palette from just one image. Extracted colors are available in four formats: HEX, RGB, HSL, and CMYK, with export options for CSS variables, JSON, and PNG images.

Who Is This For?

• Brand Designers – Extract precise color palettes from client logos for brand guidelines. Analyze color proportions to clearly define Primary, Secondary, and Accent roles for comprehensive brand documentation.
• Web/UI Designers – Build design systems by extracting colors from existing brand assets. Export directly as CSS variables for seamless handoff to development teams.
• Marketing Professionals – Maintain consistent brand colors across social media content, ad banners, and promotional materials. Use the favorites feature to save frequently used palettes for quick access.
• Print Designers – Get accurate CMYK values when creating business cards, brochures, and posters. Minimize color discrepancies when submitting files to print shops.
• Frontend Developers – Extract colors from images without design files and apply them directly as CSS variables. JSON export makes creating theme configuration files effortless.
• Content Creators – Maintain unified color tones across YouTube thumbnails, Instagram feeds, and blog graphics. Extract colors from reference images to establish your unique visual style.

Key Features

• AI-Powered Auto Classification – More than simple extraction, our algorithm analyzes color area and saturation to intelligently classify colors into Primary, Secondary, and Accent. Automatically establishes a proper brand color hierarchy.
• 4 Color Formats Supported – Full support for web formats (HEX/RGB), design work (HSL), and print production (CMYK). Switch between formats with a single tab click to instantly view the values you need.
• Versatile Export Options – Export as CSS variables (for development), JSON (for data integration), or PNG image (for presentations and documentation).
• Automatic History Saving – Your last 20 extracted palettes are automatically saved. Recall previous work anytime to compare or reuse in future projects.
• Favorites Management – Name and permanently save palettes you love. Organize palettes by project for easy management and quick retrieval.
• One-Click Copy – Click any color card or table cell to instantly copy the value to your clipboard. Dramatically improves workflow efficiency.
• Drag and Drop – Simply drag an image from your file explorer to start analysis immediately. No lengthy upload process required.
• Complete Privacy Protection – All processing happens entirely in your browser. Images are never sent to any server, so you can safely analyze confidential brand assets.

Understanding Color Classification

Primary (Main Color)

The color that occupies the largest area in the image. It represents the brand’s core identity and is used for logos, headers, primary buttons, and main background colors. Think Coca-Cola’s red or Facebook’s blue. This should be the first color users associate with your brand.

Secondary (Supporting Color)

The second most prominent color that complements the Primary. Used for card backgrounds, section dividers, secondary text, and icons to create harmony with the Primary color. Typically a lighter or darker tone of Primary, it helps establish visual hierarchy. Generally occupies about 30% of the overall design.

Accent (Highlight Color)

A point color used for elements that need to grab attention. Applied to CTA (Call-to-Action) buttons, notification badges, highlights, and link text. Usually high-saturation colors that contrast with Primary to drive user actions. Should be used sparingly—less than 10% of the overall design for maximum impact.

How to Use

1. Upload Image – Click the file selection button or drag and drop an image. Supports JPG, PNG, GIF, and WebP formats up to 10MB.
2. Wait for Auto Analysis – The AI immediately analyzes your image and extracts colors upon upload. Within seconds, you’ll see results classified into Primary, Secondary, and Accent.
3. Select Format – Choose your preferred color format from the HEX, RGB, HSL, or CMYK tabs at the top. All color values update to display in your selected format.
4. Copy Colors – Click any color card to copy the value in the currently selected format. You can also click specific format values in the table for targeted copying.
5. Export – Click the Export button to save as CSS variables, JSON, or PNG. Choose based on your needs—development, documentation, or presentations.
6. Save to Favorites – Love a palette? Click the Favorite button to name and save it for later. Access it anytime from your favorites list.

Pro Tips

• Use High-Resolution Logos – Clearer images yield more accurate color extraction. Use SVG or high-resolution PNG files when possible for best results.
• Remove Solid Backgrounds – Images with large white or solid-color backgrounds may detect the background as Primary. Use transparent PNG files for more accurate results.
• Compare Multiple Assets – Analyze several images from the same brand and compare them in your history. This helps verify consistent color usage across brand materials.
• Verify CMYK Values – When preparing for print, compare extracted CMYK values against your print shop’s recommended color profiles for accurate reproduction.