Brand Color Extractor
Automatically extract and classify Primary/Secondary/Accent colors from logos and brand images. Supports HEX/RGB/HSL/CMYK formats, CSS variables/JSON/PNG export, history and favorites.
Brand Color Extractor
| Name | HEX | RGB | HSL | CMYK |
|---|
This tool analyzes and extracts colors from images. Results may differ from official brand colors. For accurate brand guidelines, please refer to the company’s official materials.
What is Brand Color Extractor?
Brand Color Extractor is a tool that automatically extracts and classifies main colors from logos and brand images. Upload an image and the AI algorithm will analyze the colors and automatically classify them into Primary, Secondary, and Accent colors.
Useful for designers, marketers, and developers alike, this tool provides color codes in four formats: HEX, RGB, HSL, and CMYK, and allows you to export palettes as CSS variables, JSON, or PNG.
When to Use This Tool
- Brand Renewal Projects – When you need to identify exact color values used in existing logos
- Competitor Color Analysis – When researching competitor brand color strategies to develop differentiated palettes
- Website/App Development – When building a consistent UI color system with logo colors
- Marketing Material Creation – When creating ads, banners, and social media images that match brand colors
- Freelancers/Design Agencies – When quickly extracting colors from client logos for projects
- Print Production – When converting web colors to print CMYK values
Key Features
- Smart Color Classification – Automatically classifies extracted colors into primary, secondary, and accent colors for an at-a-glance understanding of the brand color system.
- 4 Color Formats – Supports HEX, RGB, HSL, and CMYK formats for both web and print applications.
- Click to Copy – Copy your desired color code to clipboard with a single click for immediate use.
- Palette Export – Download palettes in three formats: CSS variables, JSON data, and PNG images.
- History and Favorites – Save recently extracted palettes and frequently used color combinations for quick access.
- Drag and Drop – Simply drag and drop images without file selection for easy upload.
How to Use
- Upload Image – Drag a logo or brand image, or click the file selection button.
- Check Extracted Colors – Automatically analyzed colors are displayed classified as primary, secondary, and accent.
- Select Format – Choose your preferred color format (HEX, RGB, HSL, CMYK) from the left panel.
- Copy Colors – Click values in color cards or table to copy to clipboard.
- Save Palette – Add to favorites or export as CSS/JSON/PNG.
Understanding Color Formats
HEX (Hexadecimal)
The most commonly used format on the web, in #RRGGBB format. Example: #D4AF37 (gold color)
RGB (Red, Green, Blue)
Expresses colors through combinations of red, green, and blue. Each value ranges from 0-255, and is used in CSS as rgb(255, 215, 55).
HSL (Hue, Saturation, Lightness)
Expresses colors through hue, saturation, and lightness. Useful for CSS work as color adjustment is more intuitive.
CMYK (Cyan, Magenta, Yellow, Key/Black)
Color format for printing. Use CMYK values to minimize differences between monitor and print colors.
Details
Results in Brand Color Extractor are generated from your input values and selected options.
For final decisions, cross-check with official guidelines or expert review.
Frequently Asked Questions
What image formats are supported?
PNG, JPG, JPEG, GIF, and WebP formats are supported. Maximum file size is 10MB. PNG logos with transparent backgrounds are also accurately analyzed.
Can colors differ from actual brand colors?
Extracted colors may differ slightly from the original depending on image quality, compression, and color profile. For accurate brand colors, please refer to the company’s official brand guidelines.
How are primary, secondary, and accent colors classified?
The color that takes up the largest proportion in the image is classified as primary. The second and third most common colors are classified as secondary, and the rest as accent. Achromatic colors close to white or black are reclassified as secondary.
Can CMYK values be used directly for printing?
The CMYK values in this tool are approximate values mathematically converted from RGB. For accurate print colors, we recommend using the Pantone color matching system or professional color management software.
How can I use the extracted palette?
Export as CSS variables for immediate use in web projects. JSON format is useful for design system or style guide documentation, and PNG images can be shared with team members or used in presentations.
Are uploaded images stored on the server?
No, all processing is done in the browser and images are not sent to the server. History and favorites are stored only in browser local storage.
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